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About Me

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I am a seasoned UI and UX designer with over 15 years of experience in creating impactful visual solutions, including logos, brand identities, websites, SaaS platforms, and marketing materials. Throughout my career, I have worked with a wide range of clients, from Fortune 500 companies to startups and independent entrepreneurs. My focus is always on delivering thoughtful and strategic design that supports business goals and communicates effectively.

My design process begins with understanding the client’s vision, objectives, and target audience. I believe that great design is both creative and purposeful. It should not only be visually appealing but also meaningful and aligned with the brand’s message. Whether building a new brand, designing intuitive user experiences for SaaS applications, or refreshing an existing identity, I aim to create visuals that leave a lasting impression and connect with people on a deeper level.

With a strong background in graphic design, art, and visual communication, I bring a mix of technical expertise and creative insight to every project. I enjoy working collaboratively to turn ideas into strong visual narratives that elevate a brand’s presence and impact.

Outside of work, I am passionate about superbikes and enjoy spending weekend mornings exploring scenic routes. Traveling and experiencing new places continues to inspire my creativity and influence my approach to design.

Software Skills

Adobe Photoshop

98%

Sketch

98%

Figma

98%

Adobe Illustrator

70%

Adobe Dreamweaver

85%

MS Powerpoint & Keynote

90%

HTML & CSS 3

95%

Adobe PremierePro & iMovie

80%

Education

Bachelor Degree

2007 to 2010

BE - ECE

Bachelor of Engineering in Electronics and Communications Engineering @ Dhaanish Ahmed Engineering Collage, Anna University, Chennai, Tamil Nadu, India

Diploma Engineering

2005 to 2007

DEEE

Diploma in Electrical and Electronics Engineering @ Aandavar Polytechnic Collage, Gobichettipalayam, Tamil Nadu, India

Higher Secondary

2003 to 2005

Higher Secondary

Higher Secondary and Basic schooling @ Govt. Hr. Sec. School, Pothanur, Namakkal, Tamil Nadu, India

Experience

ZOHO
2017 to 2025

Lead UX Designer

ZOHO

Zoho Corporation Pvt. Ltd., Chennai, Tamil Nadu, India

I worked as a Product Designer for Web and Mobile applications for eight years where I led the UI and UX design for eight major mobile apps with a large and active user base. I was responsible for the entire design process from the initial concept and wireframes to the final polished product, ensuring intuitive and high-performing user experiences from start to finish.

Rolls & Responsibilities

  • Design Mentorship: I actively mentor junior designers by sharing practical design approaches, reviewing portfolios, and guiding them through real-world UX challenges. My goal is to foster critical thinking, creativity, and confidence in their design journey.
  • User Research: I conduct user research to understand user behaviors, needs, and pain points through interviews, surveys, and usability testing. These insights help shape design decisions that improve usability and align with real user expectations.
  • Wireframing and Prototyping: Create wireframes (low-fidelity sketches) and interactive prototypes that outline the structure and functionality of the app before it's built.
  • Cross-Functional Team Collaboration: Work closely with product managers, developers, marketers, and other stakeholders to align on design goals, requirements, and deadlines.
  • Design Trends: Keep up-to-date with the latest trends in mobile design, including new UI patterns, interactions, and technologies.
  • Designing Visual Elements: Create the visual components of the app, such as buttons, icons, color schemes, typography, and layout.
  • Consistency Across Screens: Ensure design consistency across all screens of the app to provide a cohesive experience.
  • Creating Prototypes: Develop interactive prototypes to visualize the design and allow for user testing.
  • Design for Multiple Platforms: Create designs that work across different mobile platforms (iOS, Android) while adhering to platform-specific guidelines (Human Interface Guidelines for iOS, Material Design for Android).
  • High-Fidelity Mockups: Produce detailed and polished high-fidelity mockups that can be used by developers for the app's final implementation.
  • Collaborating with Developers: Work closely with developers to ensure that design assets are implemented correctly in the app.
  • Icons and Illustrations: Design custom icons and illustrations to enhance the app's visual appeal and provide functional clarity.
  • Interaction Design: Design how users will interact with the app, ensuring smooth transitions and responsiveness of all interactive elements.
  • Presenting Designs: Present and explain design choices to clients, team members, or stakeholders to ensure alignment with business goals and user needs.
  • Presentation Materials: Making videios and designing banners, posters, and flyers for corporate presentations
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    OWLER
    2015 to 2017

    Frontend Developer & UI/UX Designer

    OWLER

    Owler India Pvt. Ltd., Coimbatore, Tamil Nadu, India

    This was my second job, where I was responsible for converting the entire application into a fully responsive design. I also handled the design and development of responsive and interactive email newsletters. In addition, I contributed to both UX and graphic design tasks, ensuring consistent user experience across web and email platforms.

    Rolls & Responsibilities

  • SpecSense: Understand product specifications and user psychology
  • FlowCraft: Translate concepts into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences and are optimized for a wide range of devices and interfaces.
  • Creative UX: Find creative ways to solve UX problems.
  • Design Strategy: Make strategic design & user-experience decisions related to core & new functions and features.
  • Design approach: Take a user-centered design approach and rapidly test and iterate designs.
  • Design Facilitation: Facilitate the stakeholder’s product vision by researching, conceiving, sketching, prototyping, and user-testing experiences for digital products.
  • Cross-Platform Design: Design and build software applications to function across multiple platforms.
  • Cross-Platform Testing: Conduct thorough testing of user interfaces in multiple platforms to ensure all designs render correctly and systems function properly.
  • Usability testing: Conduct concept and usability testing and gather feedback.
  • Responsive Design: Overall website designed and developed as full fluid responsive.
  • Responsive Email: The email newsletter designing and developing it to be 100% responsive.
  • Interactive Email Newsletter: Discovered a novel method for obtaining consumer responses without leaving the inbox.
  • Dev Collaboration: Work closely with developers to ensure the feasibility and implementation of designs.
  • Code Efficiency: Build reusable code and libraries for future use.
  • Trend Tracking: Keep abreast of competitor products and industry trends.
  • Presentation Design: Presentation materials designs using MS Powerpoint / Keynote and video editing.
  • Feature Enhancement: Maintain and improve the website by developing new user-facing and mobile-based features.
  • Design Validation: Validate the technical feasibility of UI/UX designs.
  • Speed & Scalability: Optimize application for maximum speed and scalability.
  • Visual Standards: Ensure high-quality graphic standards and brand consistency.
    •
    O Clock
    2010 to 2015

    UI/UX Designer & Frontend Developer

    OCS

    O Clock Software Pvt. Ltd., Chennai, Tamil Nadu, India

    I joined the company as a fresher and was gradually promoted to Senior UI/UX Designer, and later to Team Leader. It's a service-based company where I had the opportunity to work across various domains, contributing to over 500 projects. My experience spans web and mobile app design, logo and corporate identity design, brochures, print media, HTML/CSS, graphic design, and visual design. I was involved in end-to-end design processes across multiple formats and platforms.

    Rolls & Responsibilities

  • User Research: Conduct user research to understand user behaviors, needs, and motivations.
  • Wireframing & Prototyping: Create wireframes, mockups, and prototypes to visualize design concepts and interactions.
  • UI/UX Design: Design intuitive and visually appealing user interfaces that align with brand guidelines and usability principles. Develop user flows, personas, and journey maps to optimize user experiences.
  • Logo Designs: Effective logo design involves a combination of creativity, graphic design skills, and an understanding of the brand's identity and target audience. I have done varies logos to the clients.
  • Website Designs: In addition to working on nearly all web platforms, including static websites, e-commerce websites, portfolio websites, and open-source platforms like WordPress, Joomla, Megento, and Drupal, etc. He has created numerous innovative website designs for our clients.
  • Brochure and Corporate identity Designs: I work includes many print media designs, including those for flyers, business cards, brochures, and corporate identities.
  • Mobile Applications Designs: The majority of my work consists of designing the user interface and user experience for mobile applications. I have designed a variety of mobile applications.
  • Newsletter Designs: I have created numerous visually striking newsletter designs that have helped to improve both clientele and retention.
  • Digital Banners Design: I have created a lot of captivating animated and non-animated digital banners for Google Ads and other advertising platforms.
  • Frontend Development: Implement responsive and interactive user interfaces using HTML, CSS, and JavaScript.
  • Integration: Integrate UI designs with backend systems and APIs to ensure seamless functionality.
    • Cross-Browser Compatibility: Ensure compatibility across different browsers and devices through testing and optimization.
  • Responsive Designs: To make sure the designs fit on all desktop and mobile screen sizes, I have created fully fluid, 100% responsive web designs.
  • UI Component Library: Develop and maintain UI component libraries or design systems for consistency and scalability.
  • Collaboration: Collaborate with cross-functional teams including product managers, developers, and stakeholders to iterate on design solutions.
  • Usability Testing: Conduct usability testing to gather feedback and validate design decisions.
  • Accessibility: Ensure designs are accessible to users with disabilities and comply with accessibility standards.
  • UI/UX designs team leader: I’m as team lead and mentor for UI/UX designers, I have offered direction, criticism, and encouragement to help them flourish in their positions and raised the team's overall design standard.
    •

    Skills

    Web UI/UX Design

    A sleek new website is important for any business in this competitive world. I make websites that work fluidly across all platforms, with quick loading times and beautiful designs.

    Mobile Apps. UI/UX Design

    I am responsible for the overall feel, look, and functionality of mobile apps from the user’s perspective. I also ensure that the app is not only visually appealing but also intuitive, efficient, and enjoyable to use.

    Frontend Development

    Converting the design as code, Matching 100% match with the developed version of the webiste with design

    Logo Design

    A unique logo is necessary to make a strong presence of your business. I have a good knowledge on design principles related to color, balance, and symmetry and can create a unique logo as you expect.

    Print Media Design

    I carefully design a variety of marketing materials for your promotions such as brochures, menus, business cards, flyers, and exhibition materials.

    Photography

    Instead of using cringe inducing stock photos for your business, I can provide you high quality photographs as iPhone and social media platforms like Instagram have certainly changed our notion of photography recently.

    Video Editing

    I can transform raw footage into a compelling visual narrative. I ensure to deliver high-quality videos within your deadlines adhering to style guidelines.

    Email Newsletter

    Proficient in creating full fluid responsive and interactive newsletters that can narrate your brand story visually and keep people engaged.

    Review

    Sheik is my go-to guy for online design work. His banners consistently get my paid ads higher CTR, and greater conversion rates. Is it talent? A learned skill? Either way, his work gets results.

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    Liane Carmi

    Director Of Online Marketing - GoMobile Solutions

    He is an extremely knowledgeable individual who creates incredible, eye-catching, and creative designs. incredibly pleased working with this man

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    Arumugam

    CEO, Madras Social

    He delivers the designs precisely as we expect and is very comprehensible. In addition to his extremely grounded demeanour, his design abilities are truly remarkable.

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    Venkatesh L

    Director at O Clock Software Pvt. Ltd.

    Contact

    Sheik Rasul

    UI/UX Designer

    sheikrasul.ui@gmail.com

    +1 209 302 1756

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